Singer Jessica Simpson is set to launch a new perfume inspired by lover Tony Romo.The 28-year-old beauty collaborated on the "timeless, romantic fragrance of falling in love" with a team of professional perfumers and wanted a sensual floral that exudes her own flirtatious charm.

"It is a fresh, new expression of Jessica's lifestyle," Fox News quoted Vince Camuto, CEO of the Camuto Group (which develops and design the Jessica Simpson collection) as saying."She is loved and in love," he added."Tony brings out the best in Jessica," said a source"She is over caring about what everyone thinks," the source added.

Meanwhile, Simpson is reportedly drawing plans to get herself involved in a new reality TV show based on society's outlook of women's bodies.The singer, who has previously featured on reality television Newlyweds with former hubby Nick Lachey, is allegedly working on the reality series entitled The Price of Beauty.